Leadership and team communication are crucial to successful businesses because a business will only crumble without a group of people working towards a common goal, i.e. the success of the company. In order to reach the goal of a successful business, there needs to be a strong leader and strong followers. In the case of Hooksey’s Fish ‘n Chips there are both strong leaders and strong followers. One of the biggest playing success factors when it comes to Hooksey’s Fish ‘n Chips team building is trust, which according to Dyer is the “glue that keeps team members working together; when trust is lost, it is very difficult to regain.” (Dyer, 1994) Since Hooksey’s Fish ‘n Chips is a family run business, it is much easier to interact with one another, where there is familiarity and a relationship. There have been relatively no significant problems regarding management among partners and couple, Elaine and Andy, who run the store with their son. In addition to the three managers of the restaurant, there are about 7-10 employees; the number of employees makes Hooksey’s Fish ‘n Chips’ team a small one but it proves effective. With smaller groups there is a stronger team cohesiveness which includes key factors like “frequent interaction, coordination and communication.” (Stewart & Barrick, 2000) The team at Hooksey’s Fish ‘n Chips are a tight knit team who are in constant communication which has impacted the establishment in a positive way.
When examining the issue of marketing, Hooksey’s Fish ‘n Chips management do not believe typical forms of marketing such as newspapers or radio advertising have proven effective to their small-scale business. Having tried it once, it did not prove successful, since then the Hooksey’s Fish ‘n Chips management has decided against it and relies on their customers to spread the word of their restaurant. This has actually positively influenced their business, as they have noticed a steady increase over the years as their loyal customer base begins to grow and provide even more customers from that growing base.
Thursday, December 3, 2009
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